truth vs. Big Tobacco 2018

Illustrator: Edel Rodriguez

Animation: Axis Graphics

Client: Truth Initiative

Agency: 72andSunny

Truth is an anti-smoking non-profit dedicated to exposing Big Tobacco's exploitation of low income communities. So to capture viewers attention and help bring some humanity to these hard-hitting facts, we depicted the people of Struggling America in portraits that explore their stories and express a sense of hope. These lived online as animated banners where statistics were supported by Illustrations as our storytelling tool.